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London AI video generation startup Haiper raises £11m

Image credit: Haiper

Haiper, a London-based video generation AI startup, has emerged from stealth with $13.8m (£10.9m) in funding as it looks to take on Midjourney and Sora.

Founded in 2021 by two former researchers at Google DeepMind, Haiper has built a generative AI model that, like its rivals, creates video clips based on user prompts.

Complex prompt-based video creation is a growing sub-section of the generative AI industry, with notable players including Midjourney and OpenAI, the ChatGPT creator that recently teased its video generation tool Sora.

The UK also has an increasingly competitive AI video generation market. London’s Stability AI last year launched Stable Video Diffusion, while simpler AI avatar presentations based on scripts are being offered by the likes of Synthesia and Colossyan....