Flowla, a recently launched AI startup developing automation technology for sales and customer success teams, has announced a $2.5m (£1.8m) seed investment round.
Founded in 2023, Flowla aims to replace the reliance on human memory and non-selling tasks in B2B sales.
The platform offers pre-built sales journeys with templates, personalised AI documents and stakeholder communication rules. The journeys update and respond based on real-time buyer activity.
“Sales enablement is undergoing a shift; from coaching reps to engineering revenue execution. You can’t rely on human memory to manage complex B2B deals anymore, too much falls through the cracks,” said Erdem Gelal, co-Founder and chief executive of Flowla.
“Flowla provides the customer facing layer where revenue execution runs on autopilot, ensuring that every follow-up and stakeholder alignment happens instantly and perfectly, every time.”
The round was led by Revo Capital, with participation from AI Startup Factory, Turkiye Development Fund, APY Ventures and Sharks & Partners, alongside angel investors.
“We invested in Flowla because Erdem and the team are moving the category beyond ‘Digital Sales Rooms’ and into true revenue orchestration,” said Cenk Bayrakdar, partner at Revo Capital.
Their vision isn’t just about helping reps share PDFs, it’s about giving sales leaders a no-code engine to standardise excellence across the entire funnel.”