Fuelling the sharing economy and returning power to consumers

sharing economy landbay

Matt Ralph is the digital marketing manager at Landbay. In this article, he discusses how the sharing economy can return power to consumers. 

It’s no coincidence that technology is shaking up the finance industry.

In the wake of the global financial crash of ‘07/’08 consumers began to dawn to the control unwittingly lost to the large corporations in whom they had placed significant trust for their homes, their income and their finances.

As a result of this consumer awakening, digital disrupters like Airbnb and Uber launched tech based business models that hand control back to their customers, with sharing and transparency at the core of their services; values that peer-to-peer lenders in the finance sector, such as Landbay, also share.

P2P finance models harness technology to bring investors and borrowers closer together, removing layers of cost and in doing so also remove the opacity that can cover up poor lending practices.

Consumers are adopting the sharing economy practices with such ease, as it fits comfortably within our increasingly fragile financial states.

‘Generation bail-out’

Today, we’re faced with increasing costs of living, slow national salary growth and soaring house prices that will keep many off the property ladder for years to come.

A 2015 Bank of England survey revealed that just under half of all families who don’t already own their own home believe they will never get on the housing ladder. This represents around 4.5 million households and compares with only 32% who said they were confident of buying.

Ultimately we’re left with a generation aptly dubbed ‘generation bail-out’ who are destined to depend on their parents far longer than their predecessors; millennials with an asset-light stance on consumption who value experiences over possessions, obsessed with sharing them through social media for the world to see and critique.

Generation bail-out is embracing a sharing economy with open arms and at a startling rate, something that can’t be ignored and neither can they.

So whether it’s opting for an Uber with strangers over buying a car, seeking communal housing rather than buying a home or even checking into someone else’s home through Airbnb rather than a hotel, disruptive technology has us engaging in behaviours that would have seemed unthinkable as recently as five years ago.

We have entered an era of Internet-enabled intimacy and it’s an era that is proving increasingly difficult to predict the future of. “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10,” Bill Gates said in 1996 , when Apple was still 5 years away from releasing their first iPod.

Tech predictions for the next decade

Based on the current evolution of technology enabled sharing across multiple industries, we’ve compiled our predictions for the next 10 years:

1. We’ll see further banking competition from the FinTech scene with new apps and online services, along with new competition from beyond financial services sector, with the likes of Amazon moving into the banking space.

2. Banks will remain dominant as ‘financial advisors’, building on their historical legacy of being a trustworthy place for finances. However, they will begin to incorporate the innovations from the FinTech quarter to improve their functions, either from internal development or acquisition.

3. On-demand retail with companies offering new and improved access through delivery of goods i.e. Deliveroo and UberEats, also tapping into 3D printing for instant gratification of certain goods.

4. The race to put driverless cars on the road will intensify, seeing Tesla, Google, Apple and Uber, along with many of the traditional car makers, publicly testing and launching the technology. However, the race for global scale launches will be limited by legislation not technology. Driverless technology will also begin to dominate public transport, seeing trains and the London underground shift away from human drivers.

5. Networked car technologies will allow cars to communicate and inform amongst each other and road signs, which then will update information on upcoming traffic issues for safer and shorter journey.

6. Not since the Concorde launched in 1976 (and retired in 2003) have we seen supersonic air travel be available commercially. We’ll finally see supersonic planes return to the skies, drastically reducing transcontinental travel time, with London to New York reduced to 3 hours, and at a more affordable cost to consumers.

7. Virtual reality and immersive 3D experiences will be used to bring accommodation and other holiday services to life to help people make the best choices for the taste and budgets.

8. Cloud based work environments will shift the emphasis from email communication to real time real-time project collaboration. Time will be spent more productively on the actual project than on lengthy written planning communication.

9. The home will become a much more important place for well-being, supported by interconnected technology like smart mirrors that integrate with selected apps and other home appliances to track your daily habits, offering lifestyle recommendations each morning.

10. By scanning the barcodes and weights of the items placed within them, fully integrated fridge freezers will be able to notify you when they’re running low on the necessities and will sync with your online shopping basket to replenish them at your command.