This is a sponsored article written by Helen Merriott, partner and retail and consumer products leader of UK & Ireland at EY. In the piece, Merriott talks about how technology can disrupt the retail industry.
The retail industry has increasingly been disrupted in recent years.
Demand for a truly omni-channel shopping experience requires far greater inventory visibility and supply chain flexibility.
Retailers are aware they need to adapt to survive this shifting landscape. In a recent global EY survey of senior retail executives, 77% feel they can no longer reliably sustain profitable growth, and a striking 81% said that they need to be bolder with their operating models.
Is it a sale until your customers keep it?
Against this backdrop, most retailers have come to appreciate that creating a good return experience offers competitive advantage. Encouraged by these flexible return policies, customers are now returning goods in record numbers....