The explosion of generative AI has been one of the big tech stories of the last decade, but the growth of AI is not happening equally.
There are some groups more likely to use it than others, with potential unintended consequences.
Ipsos iris is the only industry backed online audience measurement platform in the UK, which can show the actual digital behaviour of people on their phones, tablets, laptops and PCs.
Through it, we can map the growth of OpenAI, which boasts the largest standalone large language model website and app in the country.
In February, one in five (19%) of all internet users in the UK used OpenAI. This has doubled from 4.6 million monthly users in February 2024 to 9.5 million 12 months later. That’s nothing short of astonishing....