Amplience, a “commerce experience” platform for online retailers, has closed a $100m (£76.5m) Series D funding round.
Investment came from Fairview Equity Partners, Sixth Street and previous backer Octopus Ventures.
London-based Amplience will use the capital injection for product development and to increase its US and global expansion.
“We are doubling-down on product investment, and in scaling our global go-to market, customer success and expert services teams,” said James Brooke, founder and CEO at Amplience.
Amplience provides the underlying technology for B2B and B2C commerce businesses to create bespoke omnichannel experiences, without requiring coding knowledge.
It was founded in 2008 by Brooke and Rory Dennis. Amplience counts the likes of Argos, Currys, Ulta Beauty and Very Group among its customers.
“At Amplience, our vision has always been to empower commerce, marketing and technology teams to create digital experiences without limits. We give them the freedom to do more through better tools, more powerful APIs and performant content delivery at commerce scale,” added Brooke.
The latest investment brings Amplience’s total funding to $180m (£137.7m). It previously raised $37m during a Series C round in April 2018.
Fairview Equity Partners invest in European growth-oriented enterprise technology businesses, with a focus on SaaS and fintechs.
Meanwhile Fairview, founded in 2019, invests between €15 and €50m into companies, with previous investments including Spotify, believe Distribution services and WorldRemit.
“Amplience’s mission to reimagine the commerce experience technology stack and user experience using a MACH approach aligns completely with our determination to invest in companies that are disrupting incumbent vendors and re-making the market,” commented Guy Sochovsky, partner and co-founder of Farview Equity Partners.