Melissa Snover, founder and CEO of Nourished, discusses how the advent of modern scientific data analysis has birthed the personalised health boom, why as an American expat she fell in love with Birmingham as a startup hub, and how women founders can fight the odds to close the funding gap.
Snover is the founder of Nourished and Scripted, which provide personalised health products to prevent and treat conditions and make it easier for people to take important nutrients. Snover came to the UK from the States for university and decided as a young entrepreneur that Birmingham had everything she would need to start a thriving business.
Nourished has been backed by more than £15m in funding and sells its tailor-made gummies via online subscription.
In this episode, Snover dives into Birmingham’s tech business credentials: “Birmingham makes a lot more sense as a place to start a tech business with a lean startup agility, it is less expensive, you have access to five universities worth of graduates,” she says.
Listen to the full episode here, along with all previous episodes of the UKTN Podcast.
The UKTN Podcast is sponsored by HSBC Innovation Banking, which offers flexible banking solutions for startups, scaleups, growth businesses, investors and those working towards IPO.
Throughout the series, the UKTN Podcast will be speaking to some of the key movers and shakers from UK tech. We’ll learn growth strategies from both seasoned and up-and-coming founders, hear market sentiments from investors, and question policymakers on the decisions impacting the country’s innovation economy.
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