SEO: How to reference your website

You will likely have heard a lot about SEO. How important it is, how long it takes to see any benefits, how there are cowboys out there that can get you blacklisted! Well, there is truth in all of these, so it is important to know where you should start from.

Something to remember is that search engines are not stupid. You should treat them as though you were asking a human to review your site and give feedback. If you do this, you are setting yourself up for success.

This article will break down the essentials in order of the basics, and then moving on to more advanced SEO tips so you can get started. However, I would always advise paying for someone to do this for you. Why? Because it is one thing to know what to do and another to actually do it. SEO takes time and lots of management. It also requires you to have the tools to monitor your progress and to keep a tab on your past work. These tools can be costly but will be part of any good SEO expert’s daily routine.


Make sure that your web host is trustworthy and delivers pages quickly. A fast site will get better ranking than a slow site that is often down for maintenance.

Keyword Research

It is important that you think about which keywords you NEED to be ranked for rather than WANT to be ranked for. There is a lot of competition out there so it is important to have laser beam focus on what is going to make money for you. So make a list of keywords and phrases that you think are relevant to what you do and then cut those down by half again! Then focus all your efforts on those keywords.

Proper On Page Optimization

You need to get the most out of your keywords when it comes to on page optimization because it is important for both search engine spiders and users. On page optimization involves all of the keywords that you are targeting and other things such as title tags, alt tags, and meta descriptions.

You also need to look at other important factors such as having internal links throughout your site and a clean permalink structure.

Proper Off Page Optimization

This means things like commenting on blogs and building relationships with influencers and editors in your niche. So creating social media outlets for yourself and posting articles that are related to your niche. It also means creating guest posts or writing articles that allow you to link back to your website or blog.

These are the basics of off page optimization, but it is a very good place for you to start because it helps enhance your overall SEO campaign.

Social Media Marketing

Create social media accounts like Twitter, Facebook, and YouTube.

The more active you are on social media, the better you will promote your business and potentially improve your search engine rankings to increase traffic. In addition, social media can help you with on page optimization because you will be able to post links to your site and have them spread throughout different social networks. This is what many refer to as digital PR.

Link Building

Link building has changed quite a bit over the years and there are specific rules about earning links. You can build your own links, but you have to make sure that they are good quality and relevant to the niche that you are in.

You should also try to get a link from as many high authority websites as possible. You should take it slow and build up your PR (page rank) over time.

For this I would suggest looking into professional seo services as this can be very time consuming – finding relevant sites, assessing their rank, contacting their editorial teams etc etc. An example of this is Eskimoz Agency.

Content Creation

One of the things that most people neglect is content creation when it comes to SEO. Content creation includes creating fresh and original content for your website or blog. You need to think about things like article length and the number of images that you use.

People are more likely to share posts that include images. You also need to make sure that your content is unique and contains relevant keywords that you have researched. You should not try to stuff keywords in there, but rather put them in naturally because Google can see right through it if you try to be sneaky.

Sometimes it is better to hire a professional content and pr agency to create this unique content for you as they can also divide it up into snippets for your social channels.

Local Listings

Local listings are pages that you can have on your site that are related to your local area. For example, if you live in London, you can start a page on your website that is about the different areas in London.

You should also set up a Google My Business account. This is more for B2B (business to business) and is used by businesses who want to provide services in their local area.

Other Important Factors

There are a lot of other aspects to SEO that you need to think about too. Make sure you link up to webmaster tools and keep an eye on any useful tips it offers.

If you have lots of content on your site, you may want to consider adding an RSS feed.

Site Index – another useful tool to help search bots understand your site structure and allow them to easily find deeper pages.

Like I said at the start, now that you know what is involved, go and find an expert that can help you start your SEO journey.

Good luck.