In a week for high-profile rebrands, peer-to-peer lending platform LendInvest has unveiled a slick new corporate image in a bid to set itself apart from banks and other traditional financial institutions.
A new minimalist yellow and black logo replaces the slightly old-school identity that the company is leaving behind.
The brand is now rather more in keeping with London fintech peers like Transferwise and was created with the help of global branding house DesignStudio, who were behind the “is that a vagina..?” rebrand of Airbnb.
Fortunately, with its very simple new icon, it looks like the company has avoided any potential issues on that front.
And thankfully, unlike software startup peers Grexit, the company name hasn’t run into any international political trouble, so that’s a keeper.
Let’s hope it didn’t set them back as much as the New Zealand flag redesign, which is still being chosen by the country’s citizens and has cost an estimated $25m (NZ), or £10.4m, to date.
“LendInvest has been on an exciting journey the last few years, establishing itself as the leading P2P lender for property,” said Bart Boezeman, LendInvest’s new CMO and former director of global brand and marketing strategy at Microsoft. “However the old brand identity was not a fair representation of LendInvest as a company, nor its ambition moving forward.
“The rebranding was a really exciting, collaborative process, and I think we’ve now got the energetic, optimistic and differentiating foundation in place that not only represents what we are all about, it has a lot of options in terms of how far we can stretch the brand.”