UK startup Autto raises $1m funding

London-based Autto, a simplified automation provider, has announced that it has raised $1m in funding in its second significant round since the company launched in February 2018.

The finance has been raised from existing angel investors, a UK government grant, and new investment from Tangible, a corporate legal platform in the US.

Autto offers simplified automation capabilities via its SaaS-based platform. Organisations use Autto to create workflows to automate routine tasks, enabling staff to spend more time doing the jobs that they love. It is targeted at professional sector organisations who are keen to embrace emerging technologies but struggle with the cost and complexity of current high-end solutions.

New investment from Tangible, and private investment from Tangible’s founders was secured after the company trialled Autto’s solution on existing Fortune 500 clients with impressive results. Using Autto, Tangible will be building out workflows in core areas and will make them available via self-service or customised service, removing the need for customers to build their own workflows and increasing the adoption rate.

CEO and co-founder Ian Gosling said: “This funding announcement is a huge milestone in Autto’s journey. It signifies a growing appetite for our solution and an affirmation of the need for simple-to-implement technologies in the workplace.

“We have great ambitions for the company and this funding will help us to expand our capabilities and help our customers on their automation journeys.”

Robert Reynolds, Founder & CEO at Tangible added: “Autto provides a simple yet effective solution to the needs of our internal and external clients. We’ve seen first hand the benefits derived from the creation of its workflows, and we wanted to play a part in its future development.

“We are excited about the possibilities of working with Autto to help drive the next stage of its journey.”

The funding will be used to evolve Autto’s platform to deliver the next generation of simple automation, as well as to conduct further research, in partnership with the University of Exeter, into lawtech adoption.