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UK-based agetech Mirthy plans to build a go-to platform for people over 60 post $1.1M funding

Mirthy
Image credits: Mirthy

One of the reasons why us humans are so successful as a species is because of our amazing capacity to learn throughout our lives. One can pick up a subject to learn all about it, but it becomes a bit difficult as we age. However, seniors over 60 years old can learn and participate in activities via the UK-based startup Mirthy’s online interactive community. The startup has also raised around $1.1 million (£800,000 approx) in its latest funding round. 

Growth, new membership service and more

With the latest investment, Mirthy intends to step on the gas and focus on growth. In a conversation with UKTN, the startups’ co-founder and CEO Alex Ramamurthy, says, “With more than double the amount of pre-seed funding we had initially planned to raise, it’s time to step on the gas. The next 6 months are all about growth — product and team. We’re hiring in marketing, product and sales roles.”

The latest funding round for the startup was led by Ascension’s Fair By Design fund. Ada Ventures, Redrice Ventures and True also participated. The company also plans to launch a membership subscription service by October this year. This will apparently enable its users to take advantage of numerous events and activities for free, for a monthly fee that’s said to cost around a few cups of coffee. Furthermore, Mirthy says it is testing new community features on its platform that may roll out soon, and it is also working towards its international expansion. ...

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