Tictail, the global community that allows users to discover the world’s greatest independent brands, has raised $22m in Series B funding from existing investors Creandum, Thrive Capital, Balderton Capital and Acton Capital.

The new funding will allow Tictail to enhance its mobile marketplace and further its global expansion. The new Series B funding brings the company’s total amount raised to $32m.

Carl Waldekranz, Tictail co-founder and CEO, said: “We’ve experienced explosive growth in 2014, now with over 85,000 independent brands and 2 million unique products on the site.

“We’re grateful for investors who share our long-term vision for the future of e-commerce as we continue to double-down on creating a community for independent retailers and a destination for shoppers searching for their new favorite brands around the world.”

Bringing together a range of global brands across fashion, design, art and home goods, Tictail provides a new way to discover the future’s greatest brands.

Building off the launch of Tictail Marketplace the new capital will enable Tictail to further invest in elevated shopping functionality on mobile.

Additionally, the company is heavily focused on its global footprint, with independent brands representing over 140 countries and 12 languages.

This reach will expand further as a result of the new capital and will be instrumental in creating a truly local experience for over 95% of the platforms’ millions of monthly visitors.

Johan Brenner of Creandum said: “We have followed Tictail from the very start, and have been extremely impressed at all stages by both the product and team.

“Tictail is creating a platform and community to help the micro-business thrive online – a huge market opportunity that has only had the surface scratched.

“We’re excited to team up with them as they take the next, and most exciting step yet, to become the online destination synonymous with great independent brands and a marketplace filled with worldly products.”

Will Gaybrick of Thrive Capital added: “As an early investor in Tictail, Thrive has been devoted to Tictail’s vision of creating an unrivaled community for independent brands and international shoppers almost since day one.

“We’re thrilled to support Tictail in its next phase. The Tictail team is fast moving and customer focused two key traits that will spell success in its mission of rethinking and expanding the e-commerce customer experience.”

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