Visual AI technology company Syte, known for powering visual search for some of the world’s largest eCommerce companies, has announced that it has raised $21.5 million in Series B funding led by Viola Ventures and joined by high profile investors, Storm Ventures, Commerce Ventures, and Axess Ventures.

Syte has led the retail industry’s adoption of Visual AI technology. Their camera solution allows shoppers to take a picture of a product that inspires them and search for all visually similar products within a retailer’s site. The company’s roster of clients includes Farfetch, Marks & Spencer, boohoo, and Tommy Hilfger.

“We have a vision to transform product discovery, and thus the eCommerce experience, for both retailers and consumers.” says Syte’s Co-Founder and CEO, Ofer Fryman.

“That vision is what has led us since we founded Syte, and it is what continues to lead us as we enter this stage of hyper-growth. For us, the validation of our technology and product development has come from our clients, who have selected Syte to help them stay competitive in the fast-evolving retail industry. With this round we look forward to expanding our product offering in order to support our clients in more aspects of their digital innovation.”

Syte has opened its New York City office this past July and will establish a San Francisco location later this year.  The company is also planning to hire 70 new team members for 2020 in their US and Tel Aviv offices to support their growing clientele and facilitate their anticipated 300% revenue growth in the coming year.

“Rarely do we find companies that have managed to solve a technological problem that tech giants have been working for years to solve without success,” says Ronen Nir, General Partner at Viola Ventures.

“The feedback from the market is clear and swift and the rate of adoption of Syte’s solution is unparalleled. We are excited to lead a significant funding round that would be able to take the company to the next level.”

All previous investors also participated in the round, bringing  Syte’s total funding to $30 million to date.