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Sona raises $2.2M for its next-gen employee app dedicated to frontline workers

Sona Image credits: Sona

Many day-to-day people management tasks in healthcare, retail and hospitality, and leisure are still paper-based or haven’t been digitised. The pressure to complete the tasks efficiently by the end of the day can be nerve-wracking. 

To be honest, the manual processes are a daily source of lost productivity and frustration for employees and place an administrative strain on HR departments and site managers. And this is why it is crucial to have a productivity tool in the workplace to ensure a smooth workday for employees

Meet Sona, an employee app that combines productivity tools with a simple and intuitive user experience. The company is on a mission to put technology in the hands of frontline staff that transforms how they manage their work and engage with their employer.

Secured £1.6M

Recently, the London-based company has raised $2.2 million (approx £1.6 million) funding in a pre-seed round led by early-stage VC firm Speedinvest. 

Other including, experienced angel investors like Andy Leaver from Notion Capital, Lorenzo Franzi from Flash Ventures, and several partners from Novator Partners LLP, also participated.

The company will use the funding to accelerate the development and adoption of its app for employees that don’t typically work at a desk.

Who is Speedinvest?

Speedinvest is a European venture capital fund with more than €400M AUM (Asset Under Management) and 40 investors working from Berlin, London, Munich, Paris, Vienna, and San Francisco. 

The company focuses on funding innovative early-stage technology startups in Deep Tech, Fintech, Industrial Tech, Network Effects, Digital Health, and Subscriptions.

Markus Lang, Partner at Speedinvest, said: “When a world-class team of repeat founders builds a well-differentiated product in a huge, under-digitized market, it’s a no-brainer to partner with them. We’re beyond excited to be on board and look forward to supporting them in building a category leader.”

Sona: next-generation employee app

Founded by Ben Dixon, Oli Johnson, and Steffen Wulff Petersen, Sona’s employee app features live schedule view, shift, holiday booking, and team messaging. 

The company aims to make the repetitive tasks extremely easy and convenient for employees to complete autonomously, so they feel more empowered and valued at work.

So far, the platform has been developed and deployed in partnership with a range of founder customers across the care, retail and voluntary sectors, including Colten Care and MHI UK (Shout 85258) ahead of a full product launch next month.

Sona Co-founder Oli Johnson added: “80% of us don’t work at desks, but the technology for deskless workers only attracts 1% of all enterprise software investment. On top of that, the available software is for companies to manage their frontline workforces. Hardly anything has been specifically designed to benefit the frontline. We started Sona because we want every frontline employee to feel valued and have more flexibility and control at work. We’ve seen firsthand how the right technology can be a huge lever to achieve that. We couldn’t be more grateful for the support we’ve had from an amazing group of investors, customers, and team members who share our vision and our excitement for the opportunity that lies ahead.”