Ola, one of the world’s largest ride-hailing platforms, has announced that it has begun registering licenced drivers in London as it prepares to launch operations in the city.

With this, over 50,000 licenced drivers will now be assured that they can continue to provide mobility services in London.

The ride-hailing firm launched in the UK with operations starting in Cardiff in August 2018 and has been steadily expanding across the country, now serving millions of users across Birmingham, Liverpool, Exeter, Reading, Bristol, Bath, Coventry and Warwick.

Ola’s features include:

  • 24/7 helplines for customers and drivers to contact Ola’s support team
  • An in-app emergency button that allows users to alert Ola’s Safety Response Team in the event of any problems with a ride. This feature can also be used to contact emergency services or to instantly share ride information, including real-time car tracking with friends and family
  • Industry-first driver facial recognition technology for continuous authentication
  • Driver image verification against driving licence photographs to eliminate misrepresentation and re-entry of blocked drivers
  • Storing digital copies of various documents including vehicle insurance certificate, MOT certificate, and driver’s licence, to ensure that they are always up to date

Ola places drivers at the heart of its operating philosophy, charging favourable commissions to allow drivers to keep more of their earnings.

Simon Smith, Head of International, Ola said “Today, we are inviting the tens of thousands of PHV drivers across London to register themselves on the Ola platform, as we prepare to launch in the city in the coming weeks. We have built a robust mobility platform for London which is fully compliant with TfL’s high standards.

“We have had constructive conversations with the authorities, drivers, and local communities in London over the past months, and look forward to contributing towards solving mobility issues in innovative and meaningful ways.”