Screach, an interactive broadcast technology company that provides a data-driven digital marketing platform for venues, has raised £1.13m.
The round, which drew in new capital from Max Capital Partners, the Angel CoFund and a group of high net worth individuals, also involved existing investors NorthStar Ventures and Hotspur Capital.
The startup enables retail and leisure venues to use customer data to communicate relevant and interactive content through a variety of channels. These include venues’ television screens, WiFi and customers’ mobile devices.
Robert Rawlinson, CEO at Screach, said the new round of funding would enable the company to build on its success in the pub market, target large addressable markets in other sectors, and take on more opportunities outside of the UK.
Tim Mills, investment director at the Angel CoFund, commented: “The on-trade is an industry which provides substantial opportunities and really stands to benefit from innovation and disruption that enhance the customer experience.
“The potential to take Screach’s tested platform and transfer its technology to other sectors, as well as the company’s longer-term plan to establish itself as a digital advertising network, made this a team and a company that we wanted to back,” he concluded.