Daniel Price and Jonny Sitton have known each other since they were four years old, but it wasn’t until they were both at university that they decided to go into business together and set up My 1st Years.
The e-commerce firm, which provides personalised gifts for babies and young children and boasts Dannii Minogue and Elton John among its expanding client base, has raised £7m from investors including Beringea.
Eight years on and with a possible US expansion in the horizon, Price spoke to Tech City News about how the pair transformed their idea into a business, which turned over £1.35m in 2013.
“The idea first came to us when we were at university together. We were working on a project in the baby clothing industry … we’re both pretty big fans of NikeID and given that personalisation was a rapidly growing trend, it seemed surprising that nobody was doing it the baby market....