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London VC Dawn Capital backs data management startup CluedIn in £10.7M Series A round

CluedIn
Image credits: CluedIn

CluedIn streamlines the process of making data ready for insights, without compromising its fidelity or flexibility. 

Recently, the Copenhagen-based company has raised a $15 million (approx £10.7 million) Series A funding round led by Dawn Capital. Other investors including Stijn Christiaens, Co-founder and CTO of Collibra and Nordic Makers, also participated in the round. 

The funding will be used to continue building out CluedIn’s product, make key hires in sales, marketing and partnerships, and drive further global expansion, particularly in the US.

Uses a graph database

Founded in 2015 by CEO Tim Ward, CTO Martin Hyldahl, and CPO Pierre Derval, CluedIn’s ‘data fabric’ sits between data source systems and applications to solve common pain points in data integration, governance, and management.

Unlike other data management providers, CluedIn’s platform uses a graph database to automatically infer connectivity straight from the data source.  

Meaning, instead of spending months designing a schema of how data should fit together, customers can plug their desired data sources into the platform and immediately get a view of how the data fits together alongside a workflow to start drawing insights from it. 

Received substantial recognition

Cluedin has received substantial recognition of its product by Microsoft and is listed as a ‘Recommended Architecture’ for data management on Microsoft Azure

The CluedIn platform is suitable for any large enterprise data integration use case. 

The business already has strong traction with tier-one customers with extensive, complex data integration needs across sectors, for which it has formed deep integrations with providers including Snowflake, Amazon, and Google.

360-degree view

It also offers a compelling opportunity to industries that increasingly rely on a 360-degree view of the customer for product development, marketing, or sales. Such clients include Pfizer in healthcare, SAP in software, and Coca-Cola in consumer industries, for which CluedIn powers all customer insights analytics.

CluedIn has been remote-first since inception, with offices in Copenhagen, London, Brussels, and Brisbane. 

Tim Ward, CEO, and Co-founder, CluedIn, said: “It’s been a fantastic journey so far. We’re delighted to have gained the recognition of leading industry authorities and partners, and the endorsement of some of the most forward-thinking global customers. We can’t wait to use these funds to take CluedIn to the next level and to more customers globally who are looking for ways to unlock the value of first and third-party data.”

Mina Mutafchieva, Senior Principal, Dawn Capital, said: “The founding team at CluedIn has achieved something remarkable. Its incredibly strong tech team has developed a completely new approach to Master Data Management and the opportunity is vast, driven by the accelerating shift to cloud and ever-increasing pressure for enterprises to deliver faster and better data access and insights. We’re looking forward to supporting Tim, Martin, and Pierre as well as the wider team as they build on the exceptional impact they’ve already made on improving how businesses realise the value of data.”

Anne Marie Kindberg, COO & CMO, Microsoft Denmark, said: “Perhaps it should come as no surprise given its area of expertise that CluedIn has integrated so well into working with us and our enterprise customers. The platform fits brilliantly within our offering and we’re excited by the level of demand we’re already seeing from all over the world. Data management is one of the key prerequisites for success in innovation in the coming years.”

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