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POM: London-based dating app grabs £1.5M for matching users based on their music taste

Image credits: POM

While Tinder has become sort of internet for those looking to date and most of us, quit it at some point as it eventually becomes more like a game of ‘swiping right and left’ on profiles rather than finding the perfect match. Now, as the industry is trying new ways to fulfil users demands, they are coming up with new formats trying to create a niche for those looking for a more committed relationship via online dating.

While some are trying to bring TikTok features in their app, other ones are targeting only elite crowds, there’s another one in the block trying to create matches based on the user’s musical and psychological compatibility. This one is known as POM, and now the intelligent dating app has just bagged £1.5 million in a pre-launch angel investment round via undisclosed investors.

POM was created by 22-year-old up-and-coming entrepreneur Vihan Patel, who teamed up with his co-founder Vladimir Ignatyev, whom he met at school.

London launch next week!

The app has 25,000 members already, and it is currently accepting pre-registrations. The official launch of the POM app in London is slated for August 10. The investment will be used to develop further its emotional algorithm that matches users depending on their music library on Apple Music or Spotify and half a dozen questions. Once the first 15,000 members answer the questions, the machine learning technology will automate the process.

Vihan Patel, co-founder of POM said, “I first came up with the idea for POM at university, where I organised club nights. It became apparent that people behaved very differently depending on what type of night it was, a rock music or R&B-themed night for example. This influenced what they wore, what drinks they bought, and how they interacted with one another, which proves how instrumental music is to a person’s identity (pardon the pun!).”

As of now, the app has gained a lot of traction and has gained 2,500 members per week registering to use it. This is evident as the app had over 2,000 downloads in just two days. POM aims to build its team of developers that has former employees of IBM, Columbia, J.P. Morgan and Merlin.

“That got me thinking music clearly plays a deeper role in who we are than most think. It’s a voice for emotion, and using music as a vehicle to understand emotion allows for a greater understanding of other people, and of course, potential partners.”

How does POM work?

POM harnesses the ‘Power of Music’ and channels it into an exciting and inclusive app to deliver genuine, meaningful connections based on a shared love of the same music. In a dating scene dominated by simple swipes to choose profiles, POM likes to do things differently and matches users based on their music history and emotional responses, thanks to its intelligent technology. The app does this by using data provided by users to curate a perfect end-to-end dating and social experience.