MyVoucherCodes has acquired London-based startup Happiour, a daily food and drink app created in 2015 by Hal and Sam Stokes.
The terms of the acquisition aren’t being disclosed but it’s worth noting that Happiour had raised slightly over £1m to date from investors including Downing Ventures and Paul Donovan, the CEO of Odeon cinemas.
Happiour claims to have more than 100,000 users in London and says the deal will help it promote its services to MyVoucherCodes’ 7 million customers in the UK.
Hal, co-founder of Happiour, said: “We built Happiour to help F&B vendors increase sales and enable consumers to enjoy a sense of discovery and reward. The average commuter spends over £10 a day on food and snacks, so we created a way of giving them great discounts and making their ‘everyday’ better. We are very excited to be working with the MyVoucherCodes team, and with their help we’ll scale effectively across the UK.”
Happiour enables retailers to create exclusive, geo-located offers in an attempt to drive local footfall and sales.
Chris Reilly, managing director at Monitise Content, which owns MyVoucherCodes, added: “Happiour is a dynamic and innovative platform that gives users what they want, when they want it. ‘Local’ is the big nut that high-street merchants are trying to crack and Happiour provides a genuine solution to this problem. We are looking forward to working with the entire Happiour team to grow the business and build on its success.”
Monitise Content will help scale Happiour ahead of its re-launch in the New Year.