London-based Manual raises £22M to build a global well-being digital platform for men

Manual Image credits: Manual

According to various researches, nine in ten men would rather endure an illness or health problem, than visiting a doctor. However, Manual, a UK-based startup is here to change that situation. 

Manual is a well-being platform for men and is on a mission to remove the stigma surrounding how men approach their health. 

Secured £22M

Recently, the London-based company has closed $30 million (approx £22 million) in funding. 

Backing the round is the US-based Sonoma Brands and Waldencast, and existing investors Felix Capital and Cherry Ventures also participated. Other investors including FJ Labs and the GISEV Family Office also joined in the round. 

The funding will be used for product development and international expansion across Europe, Latin America, and Asia. 

George Pallis, Founder and CEO of Manual, says: “We’ve been encouraged to see men of all ages increasingly turning to Manual to solve multiple health problems, with almost half of our customers seeking help for more than one issue. It’s clear that a health concern may have more than one cause, and we can provide customers with the ability to treat their health more holistically. Using different treatments to understand and improve their wellbeing.”

Personalised advice and treatment

Founded by George Pallis, and Michalis Gkontas, Manual offers a suite of diagnostic tools and blood tests, providing customers with personalised advice and a treatment plan to help them achieve their goals. 

Pallis says: “Changing the narrative on men’s health and their approach to wellbeing is incredibly important for us. We believe that through building a platform and community where men have easy access to medical support and health treatments, we can drive positive change for men not just in the UK, but all over the world.”

The platform also allows users to tackle multiple aspects of their wellbeing, including heart health, gut health, testosterone, sleep, energy, and immunity. 

Quadrupling its revenue in 2020

According to Manual, in the last 12 months, the company has proliferated, quadrupling its revenue and expanding from the UK to Brazil, with a team of only 30 people. 

The company competes with the likes of Numan (London), Ro (New York), and Hims, all of which focuses on issues like erectile dysfunction, vitamins, and more. 

Antoine Nussenbaum, Co-Founder and Partner of Felix Capital, adds: “There is still much work to be done to remove the taboo when it comes to men looking after their wellbeing and talking openly about health concerns. But we’re starting to see a shift happen amongst consumers. Men of all ages are coming to Manual for help, showing the importance of an authentic brand, built on passion and community.”

Kevin Murphy, Managing Director of Sonoma Brands, says: “We are thrilled to be investors in Manual. The business exists to empower men to take better care of themselves and to live fuller lives by doing so. George and his team have the clarity of vision and the skill to make Manual a leader in this exciting and important area.”