Liverpool-based LivingLens, a software provider that enable brands to be just one click away from their consumers through the use of capture and video data mining technologies, has secured £1m in Series A funding.

The mix of investors, some from LivingLens’ 2014 involvement in the Collider Accelerator program, and successful marketeers and financiers, have committed further funding to support the continued growth of the organization.

The funding announcement marks the next stage of growth for the business. It will be used to expand the client servicing function and continue to develop cutting edge video technology.

Carl Wong, CEO of LivingLens, said: “We are delighted to announce our series A funding round.  We are now working with some of the world’s largest brands and agencies to enable them to get closer to their consumers and drive more value out of the data source that is video.

“Our Enterprise scale platform from smartphone apps through to our Video Business Intelligence & Data Mining engine, enables our clients to leverage video, quickly and efficiently as if it was any other type of data. In essence we make video, which was an impenetrable media, a more much valuable asset.”