Alex Packham

London-based social media and content planning tool ContentCal has raised a further £470,000 from investors including James Murray, who sold AIM-listed businesses Alternative Networks.

With this round, ContentCal has brought its total raised to date to £1.05m.

The money will be used to drive further growth and prepare for expansion into global markets.

Set up under two years ago, ContentCal now employs 26 people and is now being used by clients including Honda, Oxford University and Lebara Mobile.

Alex Packham, founder and CEO of ContentCal, spoke about the startup’s trajectory to date.

“Building ContentCal has been a huge journey. We started out as a small social media marketing agency with big ambitions but it was when we decided to focus and invest our efforts in the software business for social media that everything changed.

“The ContentCal platform has enabled us to scale our best practices for managing social media content to agencies and brands, and this a real game changer. We are confident that the product offers something unique to the market and we are working hard to make it the number one tool for social media planning and management,” he added.

The startup has created a platform for businesses to manage the planning, publishing and collaboration of social media content but claims to be more affordable than some of its competitors, which offer similar levels of functionality.

“We believe there needs to be more transparency in terms of the large volume of work carried out by both brands and agencies in order to maintain a successful social media presence,” added Packham.

“ContentCal aims to support brands with their vision and provide them with the tools to succeed.”

Looking ahead, the company is looking at ways in which it can invest new technologies such as blockchain and artificial intelligence in an attempt to offer an additional security layer to its clients.

ContentCal has opened a sales hub in Maidenhead and a technology hub in Poland.

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