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Qubit raises $26m to personalise every page for every visitor

Web personalisation startup Qubit has raised $26m (£16m) Series B investment led by Accel Partners.

Qubit uses segmented analytics to identify and deliver personalised content on ecommerce websites.

Accel was joined by original investor Balderton Capital and Salesforce Ventures in the funding.

The personal touch

Founded by four ex-Googlers, Qubit analyses users’ interactions with a site to identify patterns of behaviour that drive revenue, using techniques like A/B testing and audience segmentation.

It then recommends business-wide optimisation decisions and helps deliver these to visitors on an individual basis.

Qubit also takes into account external factors such as the current weather in the visitor’s city.

Round two

The investment follows a $7.5m round from Balderton Capital in December 2012.

Founded in London in 2010, and now with offices in New York and Paris, Qubit produced growth of 260% for the first half of this year compared to the first half of 2013.

Its clients include Hilton Hotels, Topshop, Asda, Halfords, John Lewis, Mr Porter, TalkTalk and Thomas Cook.