data-analytics

Pixoneye, a London-based mobile data analytics platform, has closed a £2.4m Series A funding round led by ZenInvest.

Existing investors Collider – an accelerator dedicated to marketing and advertising startups – and global telecommunications giant Telefonica, also participated in the round, which brings the startup’s total raised to date to just under £3m.

The money, a statement said, will be used for growing the startup’s team in London. Ofri Ben Porat, CEO of Pixoneye, said:

“Over the past 18 months the response we’ve had from our customers, investors and from the wider industry demonstrates how unique our offering is. Our solutions are all about tailoring user experience to each person rather than basing it on old fashioned clichés.”

“It’s time businesses treated consumers like individuals – and we can help them do that. The next few months will be a period of continuing change and momentum for us – what we have planned next is truly extraordinary,” added Porat.

Speaking on behalf of ZenInvest, Gaby Salem, from Wharton Asset Management, added: “Pixoneye’s technology is the revolutionary next chapter in consumer profiling; it empowers not only companies to better serve their clients but also consumers to get more of what they want and less of what they don’t.

“We have not seen any other solution that comes close to Pixoneye; its accuracy and simplicity as well as the level of consumer understanding it offers makes it a universal solution which can be utilised across all industries. Most importantly, it respects users’ privacy thanks to the technology’s unique algorithm which allows the creation of customer profiles without giving away their identities,” concluded Salem