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Ometria raises $500k to smarten up ecommerce

Ecommerce startup Ometria has raised $500k in seed funding, bringing its total funding for the year to $2m.

The London-based startup is an analytics platform that helps retailers get a better understanding of its customers and products.

The investment has come from 17 new investors. included James Bromley, COO at Swiftkey, Andreas Andreou, commercial director at Quidco, and early stage technology VC fund SaatchInvest.

The news follows a $1.5m investment round in March.

Better customer and product insight

The ecommerce platform gives retailers a number of insights and services that helps them acquire, retain and convert customers.

It can tell retailers where they are losing customers, which products are doing best (and worst), and which channels acquire the best customers.

It also provides technology that assesses when customers are going to leave websites before making a purchase and then prompts offers to those customers in a bid to retain them, similar to Yieldify‘s service.

The platform is currently being used by furniture retailer Swoon Editions; fashion brand Bench; beauty brand Charlotte Tilbury; and 230-year-old knitwear brand John Smedley.

Come on board

Ometria has also announced that previous investor and Huddle co-founder Ali Mitchell will be joining its board.

Ivan Mazour, co-founder and CEO of Ometria, said they were “delighted” to bring Mitchell on board and that “his knowledge and experience of scaling groundbreaking technology businesses will be invaluable as our company moves into its next phase”.

The funding will be used to accelerate the development of Ometria’s SaaS platform.