HealthTech startup Cera has received £500,000 in funding from Auriens, a property development firm specialising in the “later life” sector.
Alongside the funding, Cera announced a partnership which will see its workers receive training from Draycott Nursing & Care, a care provider owned by Auriens.
Dr Ben Maruthappu, co-founder and CEO of Cera, which provides carers to seniors and individuals requiring personal care, commented on the news: “This groundbreaking deal will see the best of care, technology and real estate come together to pioneer and lead the future of social care. At a time when pressures on the sector couldn’t be higher, it’s time that go-it-alone care providers form collaborative care partnerships, locally and across different parts of the country.
“Crucially, it’s cutting-edge technology that’s enabling us to join the dots and form these partnerships, resulting in an efficient and high-quality service that will improve access to world-class care, across the UK. Draycott delivers internationally-acclaimed training, and this partnership will allow us to deliver only the highest quality services.”
Johnny Sandelson, Auriens co-founder, said the investment signified an important milestone for his firm.
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“This investment is another important milestone for us. It demonstrates our commitment towards making sure technology plays a key role in the later-life market – a market we are determined to serve in an innovative and exciting way.”
The London-based startup has also received investment from angel investor Arnie Sriskandarajah; Tim Jackson, partner at Lean Investments; and Thomas Zeltner, former vice-chair of the World Health Organisation; in the past.
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