Gousto, a meal recipe kit service, has raised an additional £28.5m from new and existing backers.
Gousto, which closed a £10m round in November 2016, will use the cash to continue building its proprietary technology and work on its use of AI.
Founded in 2012, and with £56.5m in funding raised to date, Gousto seeks to provide individuals in the UK with the ingredients to provide healthy, nutritious meals, while reducing household food waste.
Timo Boldt, CEO and founder of Gousto, said: “Our commitment to technology has seen us create a leading value proposition, driving customer satisfaction levels 56% higher than the UK’s leading supermarket. Over the next year, we’ll win even more of the 1 billion meals eaten in the UK, by prioritising investment in AI and automation to ‘wow’ customers.
“New funding allows us to continue transforming the grocery market and supporting the British economy with the creation of new jobs, with our headcount expected to increase two-fold over the next few years.”
Oliver Bedford, co-manager of the Hargreave Hale AIM VCTs, went on to note: “It was clear from our first meeting that the management of Gousto have brought leadership and innovation to a mature industry that will have a lasting impact on the way we purchase and consume food at home.
“We are particularly impressed by their progress in a short period of time and excited about their plans for further service enhancements that will continue to improve the consumer experience,” concluded Bedford.
Check out UKTN’s investment tracker for the latest industry deals.