FilmTech startup We Got POP (POP) has raised £2m in a round led by Octopus Ventures.

The startup also drew support from Debbie Wosskow’s AllBright, Booking.com’s co-founder Andy Phillipps, former KKR partner Henrik Schäfer, Richard Fearn and Richard Northcott.

Today’s news comes after POP closed a Seed round from Pinewood Studios in early 2016.

Zoe Chambers, early-stage investor, went on to comment : “Octopus Ventures is thrilled to support We Got POP, as they continue to revolutionise an industry that is aching for innovation.

“After cementing their position as a leader in applying technology to film and TV production workflows, this funding round will help their expansion plans and strengthen their pioneering approach to the FilmTech movement,” she added.

POP’s founder and CEO Kate McLaughlin said she was “delighted” with the “tremendous support of top tier fund Octopus Ventures and experience of angels like Andy Phillipps and Henrik Kraft”, as the firm looks to add products and to expand into the US.

“We’re working on some very exciting technology this year and can’t wait to bring it to market,” she added.

POP says its technology has the power to transform paper-based and manual workflows, both in extras casting and across the production world.

Aside from the funding, POP also announced the appointment of new UK MD Chloe Chesterton, who boasts 20 years of experience in the UK film industry as an assistant director and has worked on productions including Skyfall, Spectre and Star Wars Episode VII.

Chesterton commented: “I’ve seen POP technology drive the industry forward in a hugely significant way in the past few years. To be involved at senior level in a company which I genuinely believe is leading the market with confidence into the digital future is a truly exciting prospect.”

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