Travel tech startup Triptease has raised an additional $4m (£3m) from existing backers.

Triptease, a SaaS platform which seeks to help hotels get more direct bookings, raised from BGF and Notion Capital.

Its Direct Booking Platform integrates with a hotel’s own website and booking engine. It then tracks consumer booking journeys across different hotel websites, in an bid to optimise conversion to each individual hotel website.

Now with $13m (£9.8m) in funding under its belt, the startup is looking to grow its presence in Asia – it opened an office in Singapore last year.

The startup is also expanding its global leadership team. Richard Collins, the company’s first chief revenue officer, joined a few months ago.

Alexandra Zubko, co-founder and GM of the Americas, will become chief customer officer. Triptease is also set to appoint a GM for the Asia Pacific region.

Charlie Osmond, founder at Triptease, commented on the news: “We are delighted that our investors want to back us further in our bid to shift the world to direct bookings.

“A direct relationship with customers reduces a hotel’s spend on middleman commissions whilst allowing them to offer cutting-edge services like mobile check-in alongside ancillary upsells. Savvy consumers have also started to realise hotels prefer guests who book direct. Room upgrades and special incentives have become commonplace benefits for booking direct.”

Simon Calver, head of investments and ventures at BGF said Triptease was building its business around the world very rapidly.

“As consolidation takes place across the travel sector, there is a huge opportunity for Triptease to sell its software to hoteliers who really care about building a high quality business.

“As a patient capital investor BGF is excited about the long-term growth potential that travel offers for disruptive software businesses and we are very happy to provide Triptease with more capital as its expansion continues apace,” he added.