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Customer engagement platform Ecrebo has raised a $6.3m Series A round from Octopus Investments.

The Reading-based startup develops software that can be used by ‘bricks and mortar’ retailers to better engage with its customers.

The software integrates with shops’ existing sales systems which provide customer insights that can then be used to bridge the in-store and online experiences.

The system is able deliver personalised messages, offers and coupons at checkout, using the retailer’s existing hardware.

High-profile clients

Founded in 2010, the startup boasts some impressive high-street clients, including Marks & Spencer and Shell.

The business has already raised a seed round of $1.9m and the new investment will be used to scale the business across the UK and also in the US.

Ecrebo cofounder and CEO Dr Hassan Hajji believes Ecrebo is well-positioned to help a market where “80% of retail flows through bricks and mortar stores”. He added that helping those businesses engage with their customers is an exciting opportunity.

To date, Ecrebo has processed over two billion transactions and has delivered over 300 million customer engagements through in-store and digital channels.