Surrey-based digital consumer engagement platform Eagle Eye is to IPO next month in a bid to raise around $6 million.
The company deals with the process of managing customer offers and analysing the resulting data.
Floating on AIM, the firm hopes to use the funds raised to acquire a major competitor, providing IP and access to new customers.
From offers to offering
Eagle Eye’s software manages the supplying and redemption of customer offers.
It then allows you to collect and analyse the data obtained as a result, securely and in real-time.
Join the club
Eagle Eye was responsible for digitising Tesco Clubcard rewards, as an alternative to the paper-based vouchers.
Other clients include Greggs, Karen Millen, Marks & Spencer and Pets at Home.