Smart content platform StoryStream has closed a £1.8m Series A funding round led by MMC Ventures.
Based in Brighton and founded in 2012, StoryStream’s technology sets out to solve the challenges faced by brands who are competing for customer attention online, helping marketers to combine user generated content to create a targeted brand experience.
The new funding, a statement said, will be used to accelerate further product development and support the company’s marketing strategy.
Alex Vaidya, co-founder and CEO at StoryStream, said: “The marketing industry is one that has struggled to keep up with the connected world we now live in. Consumers are looking for a more authentic and seamless experience with brands.
“By displaying real-time customer and brand content together we help brands create more dynamic marketing and measure the results. We see an average increase of 4.5x in customer engagement, a key metric for every brand.”
Speaking about his firm’s involvement in the round, Jon Coker, managing partner at MMC Ventures, said: “The complexity of managing content has increased dramatically over the last few years. Brands now have to create and manage a lot more content of their own, and make sure they are getting the most from the content their customers are creating.
“At the same time, they need to interact with their customers across many more channels. StoryStream reduces this complexity and in doing so allows brands to tell more engaging and authentic stories. We have been very impressed by what Alex and Neil have built together and we are excited to invest and to help them realise StoryStream’s potential,” concluded Coker.