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Box Upon A Time raises £160k to predict what your baby’s taste

Children’s clothing company Box Upon A Time has raised a £160k seed round to help it improve its ‘tastes forecasting’ algorithm.

The London-based startup sends monthly boxes of baby clothes based on the preferences of the parents and baby’s details.

The investment comes primarily from Jean-Charles Naouri, CEO and chairman of Euris and Groupe Casino, and Serge Weinberg, CEO and chairman of Weinberg Capital Partners.

Boy box 1

A 2014 story

Based out of Rainmaking Loft, Box Upon A Time was founded in April 2014 by Nicolas de Rosen, Guy-Louis de le Vingne and Caroline Kendal.

Parents pay a monthly amount for the clothes, which are picked out by Box Upon A Time stylists.

The company currently works with 50 brands and passes on savings of up to 60% to customers.

Early investment

It’s an early show of confidence in the young company, which is only six months old.

The startup said that the funds will be used to grow its user-base and improve its ‘tastes forecasting’ algorithm

Box Upon A Time is a much-needed service, says CEO de Rosen, who claims “despite being amongst the savviest of online consumers, most British parents still only know between 5-10 children’s clothing brands.”

It’s exciting that so many parents could benefit from the increased awareness of quality product discovery that’s built into our offering.