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Investing in the cool kids: Gen Z-centric startups

Kyra TV

Just as you thought you learned how to spot a consumer startup that will thrive well among peeps born between 1981 and 1996, it turns out the Millennials hype is over. Gen Z, our younger relatives and cooler friends,  aged 22 and under, is stealing the limelight — and the investment dollars.

By 2020, Gen Z will account for 40% of US consumers. Already today, Gen Z spends $44 billion a year, and influence another $600 billion in household spending.

So, how do you win the heart — and short attention span (eight seconds to be exact) — of a Z? Rather than stereotyping the young generation too much (my own generation have had enough of that!) I’ll explore a few characteristics that well-performing Gen Z-centric companies , specifically among retail and media startups, have in common....

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