influencer marketing

Influencer marketing platform Takumi has raised $4m (£3.2m) in Series A funding.

The round, which drew support from family offices and high-net-worth individuals, brings the company’s total raised to date to $7.1m (£5.7m).

Takumi, which has already launched in the US, Ireland and Germany, will use the cash to continue its expansion across the globe and further develop its product.

Takumi co-founder and CEO, Mats Stigzelius commented on the news: “Influencer marketing is still in its early stages but will grow into a major marketing channel over the next five years. Brands are increasingly leveraging social media influencers to create highly engaging branded content to reach their ideal consumers more organically.”

“In response to this, globally, many startups have sprung up in this space over the last few years as it has gained in popularity. However, at Takumi we believe that the market will consolidate around a few proven winners in each major territory that are able to cater to the increasing client demand for quick, efficient, high quality campaigns and who can provide the required volume of campaign opportunities and talented influencers to fulfil those campaigns,” Stigzelius added.

The company, headquartered in London, has its development office in Reykjavik and sales offices in both Berlin and New York.

Dominic Perks, CEO at Hambro Perks, who invested in Takumi’s Seed round, said: “Based on the progress they have achieved to date, the team they have in place and their current growth rate, we would expect Takumi to establish itself as a best in class, global influencer marketing platform.”