Taylor Wescoatt, general partner of Concrete VC, a PropTech startup platform, looks at how tech businesses can best engage with end users.
In the property industry it’s clear that the winners will increasingly be the ones focussed on the end user. AirBnB, Uber, and WeWork are great examples of thinking this way. Real estate is an established industry looking for new ways, including Startups, to fix issues that have been around for decades. Real estate is not alone, everything from insurance to social care is experiencing similar challenges.
In the property lifecycle, participants in the value-chain are typically focussed on delivering their bit, and then handing it off to the next person in the chain. Architect > builder > owner > operator > and then, finally, to the person or employee who actually lives or works there....