Richard Green, CEO and founder of Evvnt, on how technology is changing the way in which the events industry operates.
Our lives are made up of a steady stream of events. From the celebratory to the sporting, the professional to the cultural, almost every individual will attend some form of event on a monthly, or even weekly, basis.
The result is that the UK has a huge, thriving events industry. In fact, the market is estimated to be worth £42.3bn, according to the 2018 Pulse Report, which represents an 8% rise on the previous year. And it might surprise some people – albeit perhaps not hardened workers with decades’ worth of professional experience – to hear that business events are by far the largest contributor to the sector....