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UK metaverse firms expect Apple Vision Pro boost

Apple Vision Pro
Image credit: Apple

This week Apple unveiled the Vision Pro, its long-awaited and much-speculated upon entry into the virtual and augmented reality world. Notably, Apple refers to this new product line as “spatial computing” rather than the metaverse, the term favoured by Facebook owner Meta.

Apple CEO Tim Cook sees the Vision Pro, which is similar in appearance to ski goggles but will cost $3,499, as a paradigm shift in computing.

“Just as the Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro introduces us to spatial computing,” said Cook.

The Apple Vision Pro will have no controllers, instead relying on hand, eye and voice control. When around another person, it displays the user’s eyes on the outside of the screen....