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Is there really no such thing as bad PR?

Dominic Pollard, director of content and communications at City Road Communications, asks the question of whether there really is no such thing as bad PR.

“There’s no such thing as bad PR.”

“All publicity is good publicity.”

“There’s only one thing in life worse than being talked about, and that’s not being talked about.”

We’ve all heard them – these clichés (which are unfortunately common in PR) that essentially promote the idea that brands must be in the press at all costs. In truth, it’s absolute nonsense.

That’s not to say negative media exposure cannot help a business commercially. For some brands, bad PR is a good thing. This is typically the case with companies that are knowingly controversial and, even if their product is coming under scrutiny, they are still benefitting from the column inches. ...