How this UK-based event management platform pivoted during COVID-19 and raised £3.5M funding

When COVID-19 shattered the economies in early 2020 and brought the world to standstill, startups across the UK were in constant pressure to make hard decisions to stay alive and with global restrictions, this meant quickly adapting and pivoting 

UK-based event management platform, EventsCase was one of them who faced the impact. But looks like the London-headquartered company came out strong and has recently raised £3.5 million in Series A funding. The round was led by a mix of new and existing investors, including Haibun Partners and Neil MacDougall, Chairman of the British Private Equity and Venture Capital Association. The startup will use the funding to expand in Europe.

Pivoted during COVID-19

Founded in 2012, EventsCase makes it easy for organisers to launch and manage events of all sizes, offering tools for building websites and apps, attendee registration, networking, email marketing and gamification through a single platform. After COVID-19 brought a sudden drop in sales due to the limitations on physical gatherings, EventsCase managed to diversify its core business by quickly introducing a host of new features for running virtual events. 

Now boasting options for live streaming, hosting content on-demand and video networking, the company is reaching tens of thousands of digital attendees every month and has put itself on course for an impressive 100% growth year on year. According to the company press release, EventsCase is used by the likes of Audi, Santander and the United Nations – that lost 75% of our sales in 10 weeks due to the restrictions on physical events. 

Future plans

The company is now poised to capitalise on the evolution of hybrid events, where audiences are given the option of attending in-person or online. 

Jose Bort, Co-Founder and CEO of EventsCase, said: “From seeing 75% of our sales vanish in the 10 weeks leading up to April, it’s amazing to think that we’re now in a better position than we were pre-COVID. “This year has brought no end of challenges, but we’ve emerged stronger, with greater capabilities and in a more competitive position. We can already envisage hosting events with 100,000 attendees and a further one million accessing live streams.” 

Hiring and tech development represent two of the biggest focuses for EventsCase going forward as it looks to meet the current levels of demand for virtual solutions. Much of the new talent will be situated at the company’s tech hubs in Barcelona, Madrid and Castellon de la Plana, with others based at its offices in New York, Dubai and London.