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How this UK-based event management platform pivoted during COVID-19 and raised £3.5M funding

Picture Credits: EventsCase

When COVID-19 shattered the economies in early 2020 and brought the world to standstill, startups across the UK were in constant pressure to make hard decisions to stay alive and with global restrictions, this meant quickly adapting and pivoting 

UK-based event management platform, EventsCase was one of them who faced the impact. But looks like the London-headquartered company came out strong and has recently raised £3.5 million in Series A funding. The round was led by a mix of new and existing investors, including Haibun Partners and Neil MacDougall, Chairman of the British Private Equity and Venture Capital Association. The startup will use the funding to expand in Europe.

Pivoted during COVID-19

Founded in 2012, EventsCase makes it easy for organisers to launch and manage events of all sizes, offering tools for building websites and apps, attendee registration, networking, email marketing and gamification through a single platform. After COVID-19 brought a sudden drop in sales due to the limitations on physical gatherings, EventsCase managed to diversify its core business by quickly introducing a host of new features for running virtual events. ...