Heresy, a London-based workflow and analytics platform, has raised £755,000 in Seed funding.
Investors included LAUNCHub Ventures, AngelList, Seedcamp and the London Co-Investment Fund.
The startup uses smart analytics and visualisation tools to help sales people manage their deal flow, track progress and produce accurate forecasts.
Co-founder and CEO Dimitar Stanimiroff, commented on the news: “The need for Heresy became obvious during my time as MD for EMEA at Stack Overflow.
“I was looking for a way to keep our rapidly growing sales team aligned and to ensure team members were collaborating, and learning from each others’ mistakes and successes. This is very common for software development, but rarely seen in sales.
“I had been experimenting with the idea of applying agile software development tools and best practices in sales for a few years. In 2013 we built an internal tool based on that methodology.”
Heresy will use the funds to further product development and to expand across Europe.
Seedcamp’s Carlos Espinal spoke about his decision to invest in the startup. “We are passionate about backing experienced founders working on problems they’ve encountered first-hand and that’s most certainly the case with Dimitar and Heresy,” he said.
“Dimitar’s capabilities, both as a founder and an operator, are more than proven and we are excited to see Heresy address a stale market in desperate need of innovation.”
Heresy is currently in private beta.