GetTaxi rebrands and expands into delivering food, beauty and trades to your door

GetTaxi has rebranded to Gett and is expanding its app to include fast food delivery, door-to-door beauty treatments and transporting tradespeople to your home.

The company expects to make £330m revenue on its black cab service last year, which is available in 32 cities across the world, and from July will be incorporating other on-demand services that its users can ‘Gett’.

“Gett is expanding into new verticals — think Gett Pizza, Gett Sushi, Gett Grocery, Gett Wine, Gett Flowers, Gett Dry Cleaning and Gett Plumber — while of course keeping our popular Gett BlackTaxi with a ‘no surge’ promise and a ‘100% black cab’ guarantee in London as a core of the business,” said CEO Shahar Waiser. “We’ve been working on this strategic technology for the last 12 months, and the coming launch in July will fundamentally change how people consume essential services and products.”

GetTaxi was founded in Israel in 2010 and launched in London in July 2011. The company has secured £138m of funding to date and has significant competition, but looks to be the first taxi app to move into other verticals.