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Greenpixie founder: We were ambushed by a ‘gruelling’ VC pitch – Fi5

Greenpixie founder John Ridd
Image credits: UKTN / Greenpixie

John Ridd is the co-founder and CEO of Greenpixie, a platform that measures cloud computing carbon emissions.

Greenpixie has created a dashboard to analyse and track CO2 emissions, integrating with cloud providers such as Amazon Web Services and Microsoft Azure to calculate emissions based on usage data. The platform also provides data for businesses looking to reduce their cloud emissions.

Founded by Ridd and William Tinney in 2021, Greenpixie has raised £250,000 in pre-seed funding.

Ridd is a London-based entrepreneur, who has previously helped over 100 companies with their marketing strategies.

In this week’s Founder in Five Q&A, Ridd recalls a surprise VC pitch, explains why ChatGPT will be more of a “bicycle than a teleporter”, and how ignoring Google Maps led to an encounter with wild street dogs....