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Founder in Five: Q&A with Peckwater Brands CEO Sam Martin

Sam Martin Peckwater Brands

Sam Martin is the CEO and co-founder of Peckwater Brands, a scaleup that creates virtual food brands for kitchen operators.

Martin founded Peckwater Brands with Leo Bradshaw in 2019. It creates virtual food franchises, including menus, that it licenses to restaurants and businesses with the kitchen capacity to prepare additional meals for delivery. Its virtual brands are available on delivery aggregators such as Deliveroo and Just Eat.

The London-based company secured £15m in Series A funding in 2022. Prior to that it raised £3m in seed funding in 2021. It has been bolstered by a growing appetite among consumers for online food delivery services, particularly during the pandemic. This recently led to Peckwater acquiring German food delivery company Eatclever to fuel its expansion....

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