Many companies come up with something innovative but many times, their product is cloned/faked to be sold at a much cheaper price online. While that might sound like an issue for big organisations, the reality is that even SMEs face the same problem. Additionally, getting into the legality of taking down such fakes is another drawn-out issue in itself. Edinburgh-based startup SnapDragon Monitoring helps businesses takedown such fakes and counterfeits with ease, which would otherwise hurt their brand and revenues.
New tech developments and new hires
SnapDragon Monitoring has raised £1.2 million in its latest funding round from ACF Investors, Mercia, and Scottish Enterprise. The latest funds will be utilised by the startup to further extend their capabilities by leveraging Artificial Intelligence (AI) and Machine Learning (ML). The company will also scale up its infrastructure while continuing to add new talent to its team.
In a conversation with UKTN, the company’s founder and CEO Rachel Jones reveals that they currently employ 30 people. Furthermore, the startup is on the lookout for fresh talent. ...