eSalesHub, a Yorkshire tech firm that analyses big data using AI to optimise clients’ marketing spend, has secured a £1.65 million funding round from NPIF – Maven Equity Finance.
The NPIF – Maven Equity Fund invested £1.35 million, alongside the £300K from the Maven VCTs.
How will the funding be used?
The company will invest the fund in scaling the business and developing its proprietary AI technology solutions. Part of the funding will be used to create 25 new jobs across technology, data science, business development, and sales & marketing at the company’s Doncaster head office.
Optimises clients marketing spend
Founded by Mark Taylor, eSalesHub’s technology connects the on and the offline customer journey to provide meaningful insights into all elements of the customer experience, broken down by demographics.
The technology automates call tracking, covering both the classification of calls into categories such as Sales, Customer Service, or Supplier and tracks each call through its outcome.
260 clients in Europe and UK
This provides clients which include British Gas, Connells Estate Agency, and Europcar, full marketing attribution back to the initial keywords that triggered the enquiry, enabling marketing professionals to accurately measure the effectiveness of their digital marketing spend. So far, the company has over 260 clients across the UK and Europe.
Operates in £2.5B market
Regarding recruitment, large companies typically lack the integrated systems to track back and understand the source of the applicants who have proved to be both their best and worst employees in terms of ability and retention.
The company’s recruitment solution combines the source of applicants with payroll and other internal data to measure the success of direct hires from different media channels.
eSalesHub operates in the £2.5 billion UK data analytics and insights market, with an existing product suite that covers call centre and recruitment media, tracking, and analysis.
Mark Taylor, CEO, and founder of eSalesHub said: “Our AI technology has the power to analyse big data, including categorising 10,000 customer calls in just 0.2 seconds, providing clients with a real-time, complete view of the customer journey, actionable customer insights, and an average of 20 percent more value from their Google spend. However, we are only just scratching the surface of the AI opportunity and have ambitious plans for expansion beyond our current call centre and recruitment product suite.
The backing of NPIF and Maven Capital Partners will enable us to triple the local workforce and bring more high-quality tech jobs to Yorkshire. We will grow our sales and marketing team to raise awareness of our proven product suite, combined with increased investment in technology and business development to extend the application of AI as we seek to become Yorkshire’s leading technology business.”
James Rosthorn, Investment Manager at Maven Capital Partners said: “eSalesHub has developed a technology platform that addresses a genuine data gap between online click and offline conversion. The business has already achieved a number of milestones and supports a growing list of impressive clients. We’re delighted to back Mark and the team at such an exciting stage in the company’s development and look forward to working alongside them to support their growth plans.”
Main image credits: Jason Alden