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Contentsquare, the global leader in experience analytics, has announced a $190 million Series D funding round, bringing total funding to date to $310 million.

This round is led by BlackRock’s Private Equity Partners team, who joins existing investors Bpifrance (through their Large Venture fund), Eurazeo Growth, Canaan, GPE Hermes, Highland Europe, H14 and KKR, most of whom participated in this round. Sapiance Capital Limited is also providing credit to the company.

This new capital will help Contentsquare to continue to invest heavily in innovation, including AI- based and predictive analytics, and expand its business across the Americas, Europe, Asia and Middle East.

“This investment during these uncertain times is a proof of the fantastic job our teams have done,” said Jonathan Cherki, Founder and CEO, Contentsquare.

“It validates the strength of our vision for the next 5 years and extends our global leadership in experience analytics at a time when these capabilities are critical to all businesses. We have the ambition to accelerate the world’s digital transformation, by unlocking a full understanding of online behaviours.”

“Already a fast-growing market, experience analytics is now a must-have for businesses,” said Nathalie von Niederhaeusern from BlackRock, who is joining Contentsquare’s Board of Directors.

“Contentsquare has unique assets: strong behavioural data and AI algorithms, deep understanding of digital consumers, a large database of benchmarks, a great leadership team and R&D depth. With their client roster, they are defining the experience analytics market globally.”

This Contentsquare platform is trusted by more than 700 enterprise customers including 30% of the Global Fortune 100 and industry powerhouses such as American Express, Best Buy, Dell, Ikea, LVMH, T-Mobile, Salesforce, Sephora and Toyota.

Contentsquare now analyses 10 trillion consumer interactions including $1.4B of eCommerce sales per day, representing one of the biggest benchmarks of digital behaviors in the world.

Since its creation in 2012, Contentsquare has experienced tremendous growth. In 2019, Contentsquare grew its annual recurring revenues by nearly 200%, with strong acceleration in North America (40% of total business), Europe (55% of total) and Asia and has doubled its staff in the last twelve months, growing the staff from 300 to over 600, and investing heavily in its employee skills, culture and benefits.

The company has 8 offices in Paris, Munich, London, New York, San Francisco, Tel Aviv, Tokyo and Singapore.

“Our clients and partners will benefit from the acceleration of our innovation, both organically with important R&D recruitments and through acquisitions,” added Jonathan Cherki.

“We will also invest in sales and marketing in key geographies to fuel our rapid market expansion.”