Content production firm Quill has raised a £3.5m Series B from investors including Smedvig Capital and Panoramic Growth Equity.

Quill, which has now raised £10m in total, has previously received backing from Dan Hewitt (the Walt Disney Company), Shakil Khan (formerly Spotify and co-founder of Student.com) and Jonathan Pfitzner (Secret Escapes).

The London-based company says it will use the funds to accelerate its growth into new markets throughout the US and Europe, to work on its proprietary technology platform and expand its network of freelance content creators.

Founded by Ed Bussey in 2011, the firm has created a cloud-based platform called Quill Cloud, which seeks to make the large-scale, multi-language content production process more efficient.

Bussey said: “Quill’s mission is to redefine how digital content is created. We’re at the forefront of a flourishing industry, at a time when demand for quality online content is soaring, and the old models of content production can’t meet this demand.

“With our unique business model – using technology to enable a global talent marketplace – we can produce high quality content at the speed and scale required by the fast growth e-commerce companies emerging globally. This investment round gives us the financial firepower to scale our operations on a global scale.”

Jon Lerner, managing director at Smedvig Capital, commented: “Quill is a truly pioneering business that’s disrupting the traditional model for content production. We were delighted to participate in this latest funding round and look forward to continuing our support of the business through its next phase of growth.”

Malcolm Kpedekpo, an investment partner at Panoramic Growth Equity, said he had been impressed by the firm’s capability to produce “high-quality content at unprecedented speed and scale”.

“The company represents an exciting addition to Panoramic’s investment portfolio and we look forward to helping Quill execute its ambitious expansion strategy.”

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