AppsFlyer has announced a big $210 million Series D funding round led by General Atlantic, a leading global growth equity firm based in New York.

Alex Crisses, Managing Director at General Atlantic, and Anton Levy, Co-President and Global Head of Technology, have also joined AppsFlyer’s Board of Directors.

The Series D comes three years after AppsFlyer’s Series C funding round, bringing the company’s total funding to $294 million.

Since then, the business has grown its team to 850 employees throughout 18 global offices. The SaaS businesses has seen a 5x growth in Annual Recurring Revenue (ARR), exceeding $150 million in 2019. This follows a five-year growth in ARR from $1 million to $100 million.

“We are excited to partner with a company that has an experienced team and a culture focused on the customer,” said Alex Crisses, Managing Director, General Atlantic.

“AppsFlyer’s commitment to being independent, unbiased, and representing the marketer’s interests has garnered the trust of many of the world’s leading brands, and we see significant potential to capture additional opportunity in the market.”

Anton Levy, Co-President and Global Head of Technology, General Atlantic commented: “At General Atlantic, we partner with transformative companies that drive success, innovation, and value, and we view AppsFlyer as a disruptor in its market.”

“As data privacy becomes one of the primary concerns facing brands, we are energised to partner with a technology leader that has a mindset of privacy by design and security first.”

“As a market leader, we are proud and humbled to know that AppsFlyer’s platform is used daily by many marketing teams around the world,” added Oren Kaniel, CEO and Co-Founder, AppsFlyer.

“We take this responsibility very seriously. This new round enables us to double down on our mission to empower marketers with the tools needed to catapult their success and make accurate, better-informed, strategic decisions, as well as help drive innovation and transparency across our industry.”

AppsFlyer works with more than 12,000 customers, including leading brands such as Walmart, eBay, HBO, Tencent, NBC Universal, and Nike, and is connected to an ecosystem of over 5,000 partners, including Facebook, Google, Twitter and Oracle.

Existing investors Qumra Capital, Goldman Sachs Growth, Deutsche Telekom Capital Partners (DTCP), Pitango Venture Capital, and Magma Venture Partners participated in the round as well.